Hello, I'm Shama

A communication and marketing enthusiast,
blending strategic thinking with
creative storytelling, currently pursuing
Media Studies and Journalism with a focus
on Public Relations.

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About

Shaping Narratives in PR and Journalism.

I’m Sumaiya Anika Jahin Shama, a communication enthusiast who believes in the power of stories to shape perceptions and build meaningful connections. Completing my bachelor’s in public relations from the University of Liberal Arts Bangladesh, where I developed a deep understanding of how ideas, people, and brands come together.

Currently, I work as an Executive Communication and Marketing at Creation World, an advertising agency. My role allows me to explore the dynamic world of brand communication—where strategy meets creativity, and every message has the potential to leave a lasting impact.

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Expertise

My key areas of expertise.

As a Communication and Marketing Officer at Creation World, I specialize in building strong brand narratives and executing impactful marketing strategies. My experience spans multiple industries where I focus on delivering creative, data-driven, and result-oriented communication solutions.

Brand Communication

I develop clear and consistent brand messaging that reflects each client’s identity and values. Every communication piece is designed to strengthen positioning and engage audiences.

Client & Project Management

I manage multiple clients across industries while ensuring seamless communication, workflow efficiency, strategic direction, and timely project delivery.

Market Research & Insights

I analyze market trends, customer behavior, and competitive movements to build smarter campaigns and stronger brand decisions.

Multi-Industry Experience

I have worked with brands like ZSRM, Tasmia Cosmetics, Famous Steel, Salam Steel, Nutrilife, Glow Me and others, adapting strategy across diverse sectors.

Portfolio

Academic Projects & Creative Works

Research, writing, journalism, PR, media production, communication and creative academic works.

MSJ1201 Research Project Summer 2022

Communication Research

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MSJ2101 Blog Post Fall 2022

Communication and Technology

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MSJ2201 Mask Making Fall 2023

Mass Communication

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GEF1201 Feature (English) Spring 2023

Advance English Writing Skills

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GEF1203 Feature (Bangla) Spring 2023

Advance Bangla Writing Skills

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MSJ2102 Installation Spring 2023

Convergence Communication I

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MSJ2102 Video Art Summer 2025

Convergence Communication II

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MSJ2241 Reflection Paper Fall 2024

Interpersonal & Intercultural Communication

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MSJ3141 Research Project Summer 2024

Public Relations Research

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MSJ3142 Press Release Fall 2025

Media Relations

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MSJ3242 Corporate Video Spring 2025

Created Private Media

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MSJ3243 Speech Fall 2025

Speech Writing and Public Speaking

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MSJ4152 TV News Package Fall 2025

Investigative Journalism II

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MSJ4142 PR Campaign Plan Fall 2025

Public Relations Campaign

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Clients

Throughout my professional journey, I have had the privilege of working with a diverse range of reputable brands across multiple industries.

My client portfolio includes ZSRM, Tasmia Cosmetics, Famous Steel, Steel Mark SS, GBTL, Salam Steel, Nutrilife, Glow Me, Nurani, RICL, RIL, Shahajadi, KSML – Kadomtoly, and Fast Group.

Collaborating with these organizations has allowed me to contribute strategically to their communication and marketing efforts, ensuring brand consistency, audience engagement, and impactful campaign execution.

Working with such established brands has strengthened my expertise in campaign planning, communication strategy, brand positioning, and dynamic project management.

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Contact

Get in Touch

Connect with me through phone, email, or social media. I’m always open to discussing opportunities, collaborations, and creative projects.